Creative Direction
Role: 3D Design Director & Art Director
Scope: Led the creative direction, visual design, and art direction for an online personalisation platform, collaborating with Kellogg’s internal animation team
Challenge: Create an engaging digital experience that allowed users to easily personalise and order engraved spoons, making the process playful, intuitive, and on-brand
Approach: Designed and art directed the overall look and feel of the platform using Cinema 4D and Photoshop, setting the visual system and creative framework. Worked closely with Kellogg’s animation team, providing clear direction to ensure character animations integrated seamlessly into the designed environment
Outcome / Impact: Delivered a distinctive, user-friendly personalisation platform that blended interactivity with strong brand storytelling, enhancing user engagement and bringing Kellogg’s characters and products to life in a memorable way