Creative Direction
Role: Design Director, 3D Designer & Animation Lead
Scope: Led creative direction, 3D design, and animation for an interactive app experience designed for children and parents to explore together
Challenge: Create a playful, engaging digital world that encouraged parents to help develop their child’s cooking skills while remaining intuitive, safe, and fun for a family audience
Approach: Set the creative vision for the 3D world and character interactions, designing an accessible environment that blended storytelling with interactivity. Directed the animation and visual language to ensure clarity, warmth, and engagement, while balancing educational value with entertainment
Outcome / Impact: Delivered an immersive, family-friendly app experience that successfully encouraged shared learning and interaction, strengthening Rice Krispies’ connection with both parents and children through playful, purpose-driven design