Creative Direction
Role: Creative Director & Motion Lead
Scope: Led concept, design, and animation for a short-form matchday film produced in After Effects and Cinema 4D
Challenge: Create a playful animation that brought together rival fanbases, striking a balance between humour, cultural relevance, and visual impact ahead of a high-profile game
Approach: Set the creative idea and tone, shaping a light-hearted narrative that encouraged shared excitement over rivalry. Directed and executed the animation end-to-end within a tight production window, ensuring strong pacing and clarity
Outcome / Impact: Delivered a highly shareable animation within one week that resonated with football fans, achieving over 310,000 views and demonstrating the ability to create culturally relevant content with measurable audience reach