Nokia Lumia – CNN App Launch Campaign

Role: Design Director & Motion Lead
Scope: Played a key role across the full lifecycle of the campaign, from initial pitch through to final TV commercial re-edits, leading UI animation and motion storytelling
Challenge: Clearly communicate the value of the CNN app on the Nokia Lumia device in a way that felt engaging, modern, and broadcast-ready
Approach: Took ownership of animating the device UI, supers, and video edits using supplied 3D files, shaping a clear narrative that guided viewers through the app’s features. Worked closely with the wider creative and production teams to refine the storytelling from pitch stage through to final delivery, ensuring clarity and consistency across all executions
Outcome / Impact: Delivered a polished launch campaign that effectively showcased the CNN app experience on Nokia Lumia devices, contributing to a successful product launch across broadcast channels