Creative Direction
Role: Lead Art Director
Scope: Took over art direction and design for the campaign, guiding it from concept development through to final delivery over the Christmas period
Challenge: Bring to life the inspiring journeys of five NBA players, staying true to the campaign’s visual style while delivering high-quality creative work under tight holiday deadlines
Approach: Led the creative vision across all design and art direction, refining concepts, managing workflow, and ensuring cohesive storytelling from start to finish. Collaborated closely with the production team to keep momentum during a challenging holiday period, maintaining both quality and strategic focus
Outcome / Impact: Successfully delivered a polished, engaging campaign that highlighted the players’ journeys and struggles, reinforcing Huge’s creative standards while demonstrating the ability to lead and deliver under pressure, even during peak holiday periods