Creative Direction
Role: Design Director & 3D Motion Director
Scope: Full creative direction for motion graphics and animations across the live event, coordinating with Amplify and a multi-disciplinary team
Challenge: Celebrate the global success of Money Heist with a high-profile live event that engaged millions of fans worldwide, while delivering compelling on-stage and broadcast visuals
Approach: Led the creative vision for all motion content, including stage visuals, on-screen animations, and interactive elements for the game show Le Plus Grand Fan. Collaborated closely with Amplify and the production team to ensure cohesive storytelling, brand consistency, and audience impact across multiple platforms. Oversaw asset creation and directed a small team of animators to execute high-quality deliverables under tight deadlines.
Outcome / Impact: The event achieved over 3 million live-stream views, featured surprise celebrity appearances (Ed Sheeran, Becky G, Park Hae-soo), and delivered a seamless, immersive fan experience that brought the Money Heist world to life across multiple formats.