Creative Direction
Role: Associate Creative Director, Polar London
Scope: Led the creative direction for Lumon’s website redesign, collaborating with developers and technical specialists to enhance brand storytelling, usability, and accessibility
Challenge: Update and refine Lumon’s digital presence to reflect its brand identity while delivering a seamless, engaging experience for a diverse, global client base in a competitive market
Approach: As ACD at Polar London, I guided the visual and strategic direction, balancing strong storytelling with functional design. Oversaw the creative team and collaborated closely with technical specialists to ensure the site was both visually compelling and highly usable. Focused on aligning design decisions with business goals and client needs while maintaining brand consistency across all touchpoints
Outcome / Impact: Delivered a polished, intuitive website that strengthened Lumon’s digital presence, improved user experience and accessibility, and effectively communicated the brand’s professionalism and expertise in international payments and foreign exchange