Lenovo – Product Film Series

Role: Creative Director & Motion Lead
Scope: Led the design and animation of all motion graphics elements across a series of product films, collaborating with HMX Media Production Studio
Challenge: Showcase the precision, detail, and advanced technology behind Lenovo devices in a way that felt premium, informative, and visually compelling
Approach: Directed the motion language for the films, designing and animating graphic elements that integrated seamlessly with high-end 3D renders. Oversaw title sequences and end cards to ensure consistency, clarity, and brand alignment across the series. Worked closely with HMX to align motion design with the overall visual narrative and product storytelling
Outcome / Impact: Delivered a polished, cohesive series of product films that elevated the perception of Lenovo’s craftsmanship and innovation, effectively communicating product value through refined motion-led storytelling