Creative Direction
Directed and animated large-scale digital display animations for a CEO conference at Battersea Power Station. Delivered two dynamic videos: a looping holding animation to engage attendees during arrivals, and a concept-driven explainer video that outlined the conference’s broader themes and objectives.
The concept was based on brain synapses firing off, which tied it back to the power station as a leading concept. This idea allowed me to fly through an immersive world which gave me flexibility to explore creative ways to display information.