Creative Direction
Role: Creative Director & Lead Animator
Scope: Directed and animated large-scale digital display content for a high-profile CEO conference, including two dynamic videos: a looping arrival animation and a concept-driven explainer video
Challenge: Engage attendees from the moment they arrived while clearly communicating the conference’s key themes and objectives through immersive, visually compelling motion graphics
Approach: Developed the concept around brain synapses firing, linking the creative narrative to the Power Station’s identity as a hub of innovation. Directed the animation and visual storytelling, creating an immersive, flexible world to explore ideas while maintaining clarity of messaging. Oversaw production and collaborated with event stakeholders to ensure seamless integration with the live environment.
Outcome / Impact: Delivered highly engaging, conceptually driven content that captivated attendees, reinforced conference themes, and showcased innovative use of large-scale motion design for corporate storytelling.