Creative Direction
Role: Creative Director
Scope: Led creative direction for an online brand film aimed at a 16–35 audience, overseeing concept, narrative, and 3D production
Challenge: Create a bold, culturally relevant film that pushed back against trend-driven behaviour and the pressures of the iPhone generation, while still feeling authentic and engaging
Approach: Set the creative vision and narrative direction, shaping the tone and message of the film from the outset. Oversaw the 3D production process, ensuring visual execution aligned with the core idea, and guided key creative decisions around voiceover and music selection to reinforce the film’s emotional impact. Worked closely with the production team to maintain clarity and cohesion throughout
Outcome / Impact: Delivered a striking, resonant film that connected strongly with its target audience. The client loved the result and selected the film to open their product show in Germany, demonstrating both creative impact and commercial confidence