Creative Direction.
This film is trying to make a stand against the iPhone generation and the 'trends' that young people follow and sometimes feel they need to adhere to.
The result is a film aimed at 16 - 35 year olds to feature online and I thought the VO selection and track worked brilliantly with the 3D production (that I oversaw, not created). The result is an awesome film that the client loved and decided to use in their opening product show in Germany.