Google Play

Role: Design Director & Lead Designer/Animator
Scope: Directed and executed creative for YouTube mastheads and product packaging, overseeing design, animation, and art direction
Challenge: Encourage mobile gamers to visit the Google Play Store and try new titles, creating engaging content that worked both digitally and physically for promotional products
Approach: Led the creative vision for the campaign, designing the packaging for thumb hats with attention to presentation and user experience, including foam inserts for display. Designed, animated, and art directed YouTube mastheads for each game, ensuring consistency across titles and maintaining a playful, on-brand tone. Collaborated closely with Google Play and internal teams to align creative execution with campaign objectives
Outcome / Impact: Delivered a cohesive, engaging campaign across digital and physical touchpoints that boosted visibility and audience interaction, showcasing the ability to combine strategy, design, and animation under a unified creative vision