Creative Direction
Google Play was brought to life to try and encourage mobile gamers to visit the google play store and try out the new titles.
It's about getting your #Thumbsready and taking on Darth Vader and scary war lords... on your commute into work, of course.
I was heavily involved in the development of the packaging for the thumb hats to sit proudly in and the foam to keep them in place.
I was then tasked to Design, animate and Art Direct the youtube mastheads for each title.