Creative Direction
Role: Design Director & Lead Animator
Scope: Led the creative development of digital shop front displays and a calming digital spa for EE’s flagship retail space, collaborating closely with the team at Your Studio
Challenge: Rethink the traditional retail experience by integrating immersive digital environments that engage customers while reflecting the EE brand
Approach: Directed the concept and animation of both the storefront displays and the digital spa, setting the creative vision and guiding execution across the team. Oversaw the development process to ensure both aesthetic quality and experiential functionality, balancing innovation with practical delivery in a high-profile commercial environment
Outcome / Impact: Delivered a seamless, immersive retail experience that elevated the flagship store environment, enhanced customer engagement, and set a new standard for digital innovation in retail technology