Creative Direction
Role: Associate Creative Director & Lead Animator
Scope: Full creative direction, concept development, storyboarding, and animation for a high-profile TV ident highlighting disability representation
Challenge: Champion authentic disability representation in advertising while staying true to Channel 4’s iconic ‘swiping box’ brand framework
Approach: Directed and animated the ident, leading the visual storytelling and supervising the execution of dynamic, detailed motion graphics using Cinema 4D. Developed a clear creative vision, guided the storyboard process, and ensured the final piece conveyed the campaign’s message with impact and clarity. Collaborated closely with Channel 4 and Bupa to align brand values with audience engagement.
Outcome / Impact: Delivered a bold, visually striking ident that resonated with audiences and reinforced the campaign’s message on disability representation, gaining recognition for both creativity and social impact.