Creative Direction
Role: Creative Director & Lead Animator
Scope: Led the concept, design, and animation for a pixel-art style Instagram AR experience, collaborating closely with the Tommy Digital team
Challenge: Create an engaging and interactive AR experience that allowed users to control a central character through motion and facial expressions, while staying true to a nostalgic pixel-art aesthetic
Approach: Directed the creative vision from concept through execution, overseeing animation, interaction design, and user experience. Guided the team in crafting intuitive gameplay mechanics and playful visual storytelling, ensuring the app was both fun and visually authentic to the retro pixel style
Outcome / Impact: Delivered a highly interactive AR experience that delighted users, showcased innovative use of Instagram AR, and reinforced Tommy Digital’s reputation for playful, engaging digital experiences